Tag Archives: Jay Baer

Jay Baer: Marketer By Day, Tequilologist By Night.

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To help introduce you to our amazing BOLO 2011 speaker line-up, we’ve decided to showcase some of our talented and gracious speaking guests on our blog. Here’s their chance to impart some of tJay Baerheir wit and wisdom – and hopefully get you excited to see them in October!

When he’s not at the bar sipping a tequila or writing his next ingenious blog post, Jay Baer will be featured at the Social Super Forum, where he’ll be sharing his vast knowledge of social media and digital marketing strategy.

We hope you enjoy our official BOLO 2011 Jay Baer interview (this is Pulitzer-worthy, people):

BOLO: What do you like to discuss with close friends?
Jay: Tequila, indie rock and sports.

BOLO: What do you love about the marketing industry?
Jay: I love digital marketing because it’s comparatively easy to keep score.

BOLO: What do you hate about it?
Jay: I hate that, in many cases, social media is more about the media than it is about the social.

BOLO: What are 5 things about you that only your (best friend/spouse/dog) knows about you?
Jay:

  1. I grew up in Lake Havasu City, AZ., the hottest location in the U.S. and a noteworthy spring break destination.
  2. Before I started in online marketing in 1994, my last offline job was as the spokesman for the Arizona Department of Juvenile Corrections. My job was to give tours of juvenile prisons. Yea!
  3. I’m huge in the Dakotas.
  4. Someday, I’m going to stop being a consultant and start a tequila bar.
  5. I spend most of my weekends in fall and spring traveling to youth hockey tournaments with my family.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Jay: Such a great lineup this year! Scott Stratten is amazing. Kelly McDonald is a fantastic speaker. CC Chapman, Tim Hayden and Tom Martin are first-class. Jeff Widman is the foremost expert on Facebook stats. Susan Baier and Sean Rogers are incredibly smart. BOLO 2011 has one of the highest concentrations of great speakers in an intimate conference that I’ve ever seen.

Jay Baer, social media strategist and founder of Convince and Convert.  In February 2011, his book The Now Revolution was published, written with co-author Amber Naslund.